Generating leads for a targeted community starts with creating valuable content that your target audience has a need or passion for. The most successful creation strategies include content that is created, contributed, or influenced by community members.
Customer segmentation divides customers into unique groups, enabling you to deliver a more relevant, personal message to each one of your customers. Two pillars of one-to-one marketing are a clean database and the ability to capture data necessary to group and target future campaigns.
Design and Usability Optimization
“Where is the buy button?” Sometimes the obvious is not so obvious. If any element of your site hinders users from buying or making contact, you are leaving money, leads, and sales on the table.
Increase sales per customer, customer retention, and stay current with your customers through email marketing. Email is not the newest tool on the block, but it delivers some of the best ROI of any tool in the digital marketing toolbox.
Local Search Engine Optimization
Your customers will find you in numerous ways, and many of them will not be coming through the front door. Increase your digital footprint and make sure you can be found when customers are searching online. Keyword research, on and off page optimization, analytics (rinse and repeat).
Many entrepreneurs want to roll-up their sleeves and tackle a few marketing projects themselves but don’t know where to start. Our coaching program helps you focus on marketing strategies and tactics that will have the greatest impact on your business.
Marketing campaigns use many elements, from traditional (TV, radio, print, direct mail) to digital (PPC, content, mobile). We understand that to be successful, all your marketing elements need to work together to get your potential customers from awareness to lead generation to sale, seamlessly.
One-to-One Digital Print Marketing
Digital print allows you to deliver a personal, relevant message in the physical world. One-to one digital print is an effective way to take your customer relationship management to a new level.
Online video is a great tool to help potential clients find you, build trust, and especially close the deal. Many sites see a 3x–4x increase in conversion rates after implementing an online video. We can help you get up and running and take advantage of this resource effectively.
Pay-Per-Click Ad Campaign Management
Pay-per-click marketing can be a powerful tool when planned and managed to generate real ROI. We assist in developing highly targeted campaigns to niche audiences that typically have the highest success rate and greatest ROI.
Monitor the good, bad, and ugly of what is being said about you online, so you can take action to spread good messages and deflect or respond to negative messages.
Social Media Strategy
Social media is about having conversations and building relationships. The market is currently filled with many shiny new communication tools, and we understand which tools will be the right fit for your audience.
You need to know if your campaign is working. We provide the tools and reporting to measure that response, and the expertise to help you make near-instant adjustments for the best return on your investment.