Nomads, thanks for attending my workshop on digital marketing. Below are a few links that you may find useful in beginning to implement your digital marketing efforts. Below is a quick outline of the presentation as well as tons of useful resources.
- Search is becoming fragmented and data with real answers that consumers want continues to take space away from simple links and descriptions.
- Last year was finally the year of mobile, get on the train before it leaves the station.
- Your brand is what people say it is, not what you proclaim it to be. Marketing is the whole experience, not just a clever ad.
- Search Engine Optimization
- Further Reading on SEO
- Online Video Marketing
- Customer Reviews
- Copy Writing
- Landing Page Testing
- Mobile Apps
- Social Networks
Owners are encouraged to claim their business listing at Google Local Business Center, Bing Local Listing Center, and Yahoo! Local Listings. Claiming your business information helps you control consistency over your business information and image. It is highly recommend that you use a consistent business name, phone number, and address in all online directories. All online directories scrape, pull, and merge data from other online directories, so the use different tracking numbers can cause an unwanted merger of data and the creation of an incorrect listing for your business decreasing your chance of being found in local search.
Tips for creating great business listing:
1. Use consistent Business Name, Address, and phone number
2. List Business Name as you do in the offline world (Do not stuff in keywords)
3. Upload a logo or quality photo of your business. Best practice is use a
4. Use categories to help find more attributes about your business. An update to the Google Places Quality Guidelines suggests you should describe what your business is, not what you do. Example: “Sushi Restaurant” would be preferred over “Sushi Rolls”.
Further Reading – Local Search Resources
- David Mihm – Annual Survey of Local Search Ranking Factors (Must Read for Local Search)
- Understanding Google Maps and Local Search (Known in the industry as Professor Maps)
- Small Business Search Marketing