Local Inbound Marketing


Local Inbound Marketing

Office Nomads – Digital Marketing Workshop

February 17, 2011

Office Nomads – Digital Marketing Workshop

Nomads, thanks for attending my workshop on digital marketing. Below are a few links that you may find useful in beginning to implement your digital marketing efforts. Below is a quick outline of the presentation as well as tons of useful resources.

Digital Marketing Trends
  1. Search is becoming fragmented and data with real answers that consumers want continues to take space away from simple links and descriptions.
  2. Last year was finally the year of mobile, get on the train before it leaves the station.
  3. Your brand is what people say it is, not what you proclaim it to be. Marketing is the whole experience, not just a clever ad.
The Marketing Funnel is still important in digital
Claiming your local business listing

Owners are encouraged to claim their business listing at Google Local Business Center, Bing Local Listing Center, and Yahoo! Local Listings. Claiming your business information helps you control consistency over your business information and image. It is highly recommend that you use a consistent business name, phone number, and address in all online directories. All online directories scrape, pull, and merge data from other online directories, so the use different tracking numbers can cause an unwanted merger of data and the creation of an incorrect listing for your business decreasing your chance of being found in local search.

Google Places
Yahool Local Listings
Blng Local Listing Center

Tips for creating great business listing:
1. Use consistent Business Name, Address, and phone number
2. List Business Name as you do in the offline world (Do not stuff in keywords)
3. Upload a logo or quality photo of your business. Best practice is use a
4. Use categories to help find more attributes about your business. An update to the Google Places Quality Guidelines suggests you should describe what your business is, not what you do. Example: “Sushi Restaurant” would be preferred over “Sushi Rolls”.

Further Reading – Local Search Resources

Circle Craig Baerwaldt on Google+

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