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Marina Marketing: Effectively promote your business online

November 4, 2010

Marina Marketing: Effectively promote your business online

NMTA Members, thank for the invitation to present at your 10th Annual Marina Conference. Below are a few links that you may find useful in beginning to implement your digital marketing efforts. If you start down the road of claiming your information and it becomes too difficult we offer local search optimization services starting at $400. Below is a quick re-cap of the sites that I mentioned in my presentation.

5 Digital Marketing Priorities for Marina Owners

  1. Claim your local listing
  2. Optimize for mobile search
  3. Online reputation management
  4. Search marketing
  5. Social media

Claiming your business listing
Owners are encouraged to claim their business listing at Google Local Business Center, Bing Local Listing Center, and Yahoo! Local Listings. Claiming your business information helps you control consistency over your business information and image. It is highly recommend that you use a consistent business name, phone number, and address in all online directories. All online directories scrape, pull, and merge data from other online directories, so the use different tracking numbers can cause an unwanted merger of data and the creation of an incorrect listing for your business decreasing your chance of being found in local search.

Google Places
Yahool Local Listings
Blng Local Listing Center

Tips for creating great business listing:
1. Use consistent Business Name, Address, and phone number
2. List Business Name as you do in the offline world (Do not stuff in keywords)
3. Upload a logo or quality photo of your business. Best practice is use a
4. Use categories to help find more attributes about your business. For most marinas I would suggest using Marina as the first category and then using items like Fuel Dock, Restaurant, Yacht Sales, Boat Sales, Boat Repair, Engine Repair, Boat Yard as applicable to round out your listing. The categories work similar to how a category heading worked in a traditional Yellow Page type phone book.

Online Reputation Management

The first step of online reputation management is to listen to what customers are saying about your business. An efficient way to monitor your business listings and business reputation is to create a Google Alert for your business name, phone number, address and an individual web address if you have one. Any time new information about your business is published and indexed by Google you will receive a notification and you can then review whether you need to correct information or respond to a review.

In addition to a Google Alerts it is a good idea to claim your listing at the sites listed on the Online Reputation Managment worksheet and then check back once a month to every few months to see if there any activity that should be addressed.

Google Alerts
Online Reputation Management Worksheet

Search Marketing
Contact Local Inbound Marketing for Search Marketing services. 206-552-8605

Social Media

Remember there is no “set it and forget it” in Social Media.
LinkedIn (Great place to network with other community business owners)
Facebook – Create a Page for Your Business
Twitter

Thanks for attending my session and please contact Local Inbound Marketing if you have additional questions.

Circle Craig Baerwaldt on Google+

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